Hey there, Neighbours! Get ready to celebrate the good times at the ultimate lifestyle experience “Hey Neighbour“. Heineken® has officially stepped in as the headline partner to elevate the highly anticipated Festival!
To celebrate its 150th birthday, Heineken has selected to share the festivities with everyone who is passionate about music, art, and culture. This forms part of the brand’s mission to spark connections and break down barriers which aligns with Hey Neighbour’s ethos of turning strangers into Neighbours. This dynamic partnership is all about synergy.
To amplify the festive season’s good times, Heineken® is taking the festival to Africa with a continentwide campaign that will make Hey Neighbour a household name across ten African markets. These locations include Mozambique, Ivory Coast, Ethiopia, and Nigeria to name a few.
With Heineken as a trusted partner, Hey Neighbour will be a festival that the African continent can experience, own, and be proud of. The intent is to be at the same magnitude as the likes of iconic international festivals like Coachella.
“We’re absolutely thrilled to have Heineken® on board as our presenting partner,” says Warren Le Grange, Hey Neighbour Festival Director. “This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour.”
Heineken®’s commitment to promoting inclusivity, diversity, and sustainability through good times resonates deeply with Hey Neighbour’s values. This partnership represents a shared commitment to fostering a global community that values music, art, and culture.
“Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another,” says Marcel Swain, Heineken® Marketing Manager at HEINEKEN Beverages
In other exciting news, we are also set to announce the almost never-ending, ever giving, third and final phase of the festival’s line-up features a combination of the country’s biggest current exports, African legends, and more sensational international talent. So, we advise you to take a deep breath because we are about to get into it.
Joining the already toasty Neighbourhood, international hitmaker and jam-provider REMA joins the line-up alongside legendary South African acts Mafikizolo, Prime Circle, Zakes Bantwini, Black Motion as well as Desmond and the Tutus.
Local favourites Mörda, Kelvin Momo and DJ Zinhle have the decks on lock alongside curated live performances from Sho Madjozi, Elaine and Jamie-Lee Sexton.
… but that’s not all Neighbours!
For the hip-hop heads, BLXCKIE, Youngsta CPT and A-REECE will hold it down alongside newcomer Real Dan Duminy and Uncle Partytime on the one’s and two’s. Representing one of the biggest trending genres around the world, Amapiano royalty TXC, Daliwonga, Young Stunna, Tyler ICU and Major League will be repping for the Yanos generation.
UK Rock superstars Nothing But Thieves have also been confirmed along with thriving local alternative acts Majozi, Jeremy Loops, Monark, Max Hurrell and the Plastics.
Hey Neighbour also sees a set of incredible brand partners joining the Hood, including Netflix, Axe, KitKat, Coke Studio and Play.
And just in case you still haven’t diarised yet, please see below:
- REMA
- KENDRICK LAMAR
- E.R.
- NOTHING BUT THIEVES
- MAJOR LEAGUE
- BLXCKIE
- THE PLASTICS
- YOUNGSTA CPT
- MAX HURRELL
- DALIWONGA
- TYLER ICU
- A-REECE
- DESMOND AND THE TUTUS
- ELAINE
- MAFIKIZOLO
- JAMIE-LEE SEXTON
- TXC
- UNCLE PARTY TIME
- SHO MADJOZI
- BLACK MOTION
- MONARK
- ZAKES BANTWINI
- YOUNG STUNNA
- MAJOZI
- DJ ZINHLE
- PRIME CIRCLE
- MÖRDA
- KELVIN MOMO
- REAL DAN DUMINY
- JEREMY LOOPS
- AND MORE….
