Africa has been the hub for global unique art as we have many global exports such as your WizKid, Burna Boy, Youngstunna, Musa Keys, A-Reece, Tems and Ayra Starr just to name a selected few. Brands such as Jagermeister, Hennessy, Puma, Maybelline and Jordan just to name a few could not help but to collaborate with some of these talented African individuals and now representing Nigeria in an ad campaign for Jordan is Ayra Starr as she continues to torch out her light in various aspects of fashion and entertainment.
The structure of her branding has opened up many doors of opportunities as her brand continues to grow further in international territories such as Europe and USA. This has allowed her to work with brands such as Darling, Maybeline and now Jordan. This is big deal as there hasn’t been many African artists that have collaborated with the brand. She now becomes the first of many alongside label mate, Rema.
Congratulations to her and her team, wishing them all the best and may many doors open up for them. May they also continue paving the way for other fellow African acts with hopes that the doors extend over to them too.
Here is a peek of the Jordan AD which Ayra Starr shared on her socials:
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