The world of PR and Marketing has evolved with the digital era unlocking more tools and potential for further reach especially in the music and entertainment space. This has led to a surge in PR firms emerging with various tactics and strategies to market products in the digital world especially with the takeover of streaming. This has made it a lot easier for data collection and proper marketing strategies to be constructed as per existing audience. As each client differs with the products that they have to offer as well as their branding structure as this determines how to approach their target audience and best communicate with them in the lingo that they best understand.
This though has presented a lot more challenges as we face the destruction of the traditional media and see a rise of many of these traditional medium houses adapting to the digital world with some closing down. Gaps have since been created for PR specialists to fill as the way to reach a global audience from the comfort of a device has increased making it easier to market music and essentially broaden the public image of their client without needing to travel across the ocean. One individual that has been persistent within this space is Paballo Dhlamini-Mokgele who is the founder of PR and Brand Management firm “One Horned Horse Media” which houses ‘Kwazi M‘, ‘Zulo‘, ‘Ludo BU‘ and ‘Paige‘.
Through her firm she has been able to push “Adawise” by ZULO which is his latest single that has garnered over 69 000 streams on Spotify as well as 41 000 views on YouTube making it his highest streamed single and music video to date. She has also been able to run a full campaign surrounding Kwazi M’s recent show “A Session With Kwazi M” which was hosted at “86 Republic” in Randburg. The show saw Kwazi M collaborate with Jagermeister for this session making it her second collaboration with the brand.
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2023 has been a major year for Paballo as she has been able to bring various visions to life for her clients including Kwazi M. 2024 can only look bright for the hardworking individual as she aims on growing her company’s roster in the coming year with many other up and coming artists and helping them build a voice for themselves digitally. We wish her nothing but the best as we continue to celebrate young excellence within the media and entertainment space.
