On Valentine’s Day, R&B artist Keamo released her much-anticipated single of the year, “Falling.” The soulful track, exploring the theme of unrequited love, comes with a captivating music video by Void Creative. “Falling” beautifully captures the universal struggle of unrequited love, with Keamo’s vocals conveying raw emotion. Initially, the song snippet went viral, creating immense anticipation ahead of the release. Void Creative’s enchanting music video enhances the auditory experience, adding another layer to this heartfelt R&B piece.
The term “love” is searched 550,000 times per month on Google (2020), according to the Google keyword tool. Unquestionably, the active search and desire for love might be a drawback for today’s generation. However, Keamo sees and feels the optimism for love despite the public facade many use as a mask. “Falling in love is such a tedious task,” she says on her Instagram page weeks before the release. “And yet, we continue to fall time and time again with the hopes that one day we’re caught.” Currently, this release is her first for the year. For that reason, she insists that she cannot wait to show us what she’s prepared for 2024.
Hailing from the vibrant music scene of Johannesburg, Keamo is a rising star in the South African R&B genre. Her soulful voice and emotive lyrics resonate with audiences who appreciate the depth and authenticity of her craft. After a performing stint at Saison Sundays and YAMS (You Are My Sunday) in 2022, it isn’t difficult to see Keamo’s hunger and hustle as the years go by. It will be exciting to see how loud and bright she becomes as South African R&B expands its impact to the rest of the world.
Watch the ‘Falling’ music video here:
Let your guard down and stream Keamo’s new single, ‘Falling.’ Available on all streaming platforms.
