Cyfred has had a great run and start into the year as his single “Umsebenzi” continues to buzz across socials through the subtle dance move on the dance floors and heavy bass drop. He now compliments the hit single with visuals which feature Sayfar, Tman Xpress and Optimist Music ZA in a world of possibilities, faith and peace. The visuals depict a setting of prayer and change which is in contrast with the warm and cool colours. You are first welcomed with the setting of prayer as Sayfar’s subtle opening line guides us into that world with candles and individuals in robes surrounded by sand and warm skies which then begins to feel as if one is in a dark space in their life, hoping and praying that it all comes to change.
Cyfred then elopes over into a world of harmony and peace through the change of scenery through bright clothing and lighting alongside water on the ground. Tman Xpress later joins the scene with his catchy hook, amazing vocals and rhythmic dance moves. “Umsebenzi” visuals are well representation of the message that song stands for as we transcend into a world of white sand surrounded by mirrors and Cyfred in a full on white outfit. The visuals truly blew me away as they stand for fighting certain battles in prayer as at times they are beyond our control and it is then where we begin to see our worlds transform for the better. Cyfred and the team thought out the concept fully from the various scenes through colour variations and mood changes to subtle outfit and prop usage which represented elements in their lives that they either value or live by.
With that being said, you definitely need to go give these visuals are watch if you haven’t.
Watch the Official Music Video for “Umsebenzi” by Cyfred, Sayfar, Optimist Music ZA & Tman Xpress below: