“How far are you willing to go for your love of something/someone?” This is the hidden message in hip-hop artist Imani Basquiat’s single ‘Groove Theory.’ True to its name, the track takes you on an intoxicating, groovy journey to unapologetic expression. In this single, Imani creates an anthem for experimental hearts. Undoubtedly, a person’s interpretation of getting lost will differ from another. However, he talks about a thrilling groove where your passion keeps you alive. Shouldn’t we all be lost in the thrill of our consciousness?
Imani is a Neo-Hop/Alternative artist, acclaimed and popular in the South African music scene. He features on Hype Magazine’s playlists in issues 19, 25, and 26. Additionally, he took 3rd place at the Homecoming Artist On The Rise and was a CottonFest Open-Mic Finalist. His previous releases, “Big Pimpin” and “Cha Cha,” left listeners salivating for more, and Groove Theory aims to quench that craving. “I go by ‘King Groove’ now. Yes, that is a new side to me [that] I am excited to show you,” he said in an Instagram post. In the post, Imani addresses his absence from the music scene, citing growth as why he stepped back. “I’ve been growing as a person, performing a whole lot and focusing on a completely fresh sound that I just know you’ll fall in love with.”
You can identify Imani Basquiat’s distinctive sound by its fusion of alternative and soulful elements. The single, while light-hearted on the surface, speaks to Basquiat’s desire to connect with his audience. “Groove Theory is ultimately about surrendering the intoxicating premise of how you feel, unapologetically so,” he explains. Singles like these are a nod in the direction of urban contemporary music, ever-evolving in popularity and influence. Indeed, urban contemporary draws artists like Imani into its groove. Thus, it makes sense why he advocates for finding your place and expressing yourself in it so strongly.
With catchy lyrics and engaging melodies, Groove Theory will resonate with lovers of upbeat music with a message. “It is a celebration of the pursuit of one’s passions. [It is also] a reminder that in those moments, nothing else matters except you and how you feel,” he said. Also, you can feel his excitement about sharing this new perspective with his fans. “I’ve missed you all so much and I’m finally ready to come outside and be with you again,” he continues. Above all, with great anticipation, we look forward to the art that Imani’s passions create.
According to Imani, “Finding what you love and letting that consume you is one of the purest forms of carefreeness.” Listen to ‘Groove Theory’ on all streaming platforms, and stay tuned for what he has in store.
2 Comments
This is beautiful, thank you so much
We are glad you love the piece. Thank you for the art.