SBX recently released her first body of work for the year titled, ‘Now That It’s Over’ which features over 8 tracks with a debut appearance from French Fry. The project received an eye grabbing rollout as we we saw images with a certain aesthetic which one would emphasise that they expressed ‘heartbreak’ and a ‘new phase’ in her life. We just couldn’t help ourselves but to reach out for a brief interview just to get more depth around the project. Below is the interview we did with her over email this past week.
How has the S B X brand evolved since the release of your 2022 tape, ‘These Songs Are About You Too’?
I think the SBX brand right now has grown some wings. Anything is possible and I’m constantly pushing the envelope with every drop. Whether it’s the music, the rollout or fashion. SBX is really solidifying her spot in the entertainment industry.
What inspired the making of ‘Now That It’s Over’?
Heartbreak. But also just wanting to really explore what healing really looks like on paper and in song. And that’s what the project captures; that journey between the good and the ugly when you’re transforming and becoming anew.
The tape received a mind playing rollout as many were left with questions until the release of the tape, whose idea was it and how do you think it influenced the consumption of the tape?
I have been blessed to work with amazing creatives, namely, Henry Moyo and FOREVERAFTER. We have been able to really capture the essence of what this project means visually. I think more than anything rollouts really help extend the story better than the music alone. It takes you on a journey. And I think people really understood where I was going with things once I started the rollout.
Each song seems to have its own story which may lead to one thinking about a particular character which is an ex in your life especially in ‘Cycles’. What form of significance does this tape hold upon your heart or previous love life?
This tape is really the closing of a chapter. I think with my previous tape, it was more open ended. And that also played out in real life. The idea of moving on was there but never really happened until it had to. This tape is really a reflection of that journey and what that relationship represented at the time. It’s a full circle moment and the project definitely touches on that transition.
What would you like for people to extract from this project?
Healing. But mostly, choosing yourself. There’s alot of growth in that choice and growth can be scary but most times, if not always, VERY necessary.
‘Now That Its Over’ is worth the listen as it showcases a different side of RnB within the South African market as well as a totally unique vocal play by SBX.
Check out SBX’s ‘Now That Its Over’ below: